摘要:a. 门票销售初步计划
门票销售计划是整体沟通计划的重要组成部分,特别是在世博会临近开幕前的最后一年。
世博会门票销售计划的目标是:
• 教育、动员国民积极参与“世博会体验”;
• 通过有针对性的门票销售和教育活动,向企业、学校、政府、媒体、当地社区等传递2010年世博会的重要信息;提高知晓度、提升对门票的购买欲,并将其转换成直接购买行为。
Ticket marketing plan will form an important part of the overall communications plan, especially in the final year before the Expo takes place.
The objective of the Expo Ticket Marketing Plan is to:
Educate and inform all nationals to be a part of the “Expo Experience”;
Promote Expo 2010 key messages across the board, including the corporate sector, schools, government, media and local community through a targeted ticketing and education campaign;