中国在线翻译网翻译文库
字体大小: 大 中 小
|
众多传播广告
|
提交者:
larryathena
||
提交日期:2007/9/24 16:06:00
文体属类:文体未分类 ||性质:
免费
|| 方向:
中译英
|| 来源:
原创
||
阅读:54495次
|
|
摘要:在众多传播广告的媒体中,影视媒体以独特的优势成为广告附载的绝佳媒介。视听双通道的信息传递,更容易让受众理解与接受,也更易使受众产生深刻的记忆。感性诉求的影视广告满足了受众的情感需求,改变人们对广告的态度以及产生对于商品和品牌的情感接纳。
本文对影视广告中感性诉求方式的策略和优势做了一定的研究和探讨,希望能更深入了解感性诉求的影视广告,把感情溶入商业中,使受众更容易、更主动接受广告,发挥感性诉求在影视广告中的策略优势。
关键词:感性诉求 影视广告 策略优势
TV commercial becomes the best way of making advertisements among all means of advertisement due to its unique features. Audience can easily understand and accept the conveyed information by both watching and listening to the commercials which can impress the audience most. Commercials with strong emotional appeals satisfy the audiences emotionally, changed their attitudes towards advertisements and finally cause them to accept the commodity and brand willingly.
This paper focuses on the strategy and advantages of using emotional appeals in TV commercials and tries to figure out the best way to use emotional appeal in advertisement so that the audience can be much more easily and positively accept it.
Key words: emotional appeal; TV commercial; Strategy advantages |
|
在众多传播广告的媒体中,影视媒体以独特的优势成为广告附载的绝佳媒介。视听双通道的信息传递,更容易让受众理解与接受,也更易使受众产生深刻的记忆。感性诉求的影视广告满足了受众的情感需求,改变人们对广告的态度以及产生对于商品和品牌的情感接纳。 本文对影视广告中感性诉求方式的策略和优势做了一定的研究和探讨,希望能更深入了解感性诉求的影视广告,把感情溶入商业中,使受众更容易、更主动接受广告,发挥感性诉求在影视广告中的策略优势。 关键词:感性诉求 影视广告 策略优势 TV commercial becomes the best way of making advertisements among all means of advertisement due to its unique features. Audience can easily understand and accept the conveyed information by both watching and listening to the commercials which can impress the audience most. Commercials with strong emotional appeals satisfy the audiences emotionally, changed their attitudes towards advertisements and finally cause them to accept the commodity and brand willingly. This paper focuses on the strategy and advantages of using emotional appeals in TV commercials and tries to figure out the best way to use emotional appeal in advertisement so that the audience can be much more easily and positively accept it. Key words: emotional appeal; TV commercial; Strategy advantages
|
|
|
|
|