SEEDS
起源
- Dynamic guide-
- 动态指南
4 groups of 3 ½ hours
4组,每组3.5小时
Welcome participants and present the meeting topic - 10 min.
Group instructions
欢迎参与者并介绍会议主题 – 10分钟
小组操作指南
– Implication, participation
– 含意,参与
– Truth, honesty (plus and minus points)
– 真实,诚实(正负值)
– Freedom, no censoring
– 自由,无约束
– Steps to be convinced
– 待认可步骤
– Bounce off other people′s ideas
– 向其他人谈谈自己的想法
Introductions and Preparation exercises.
介绍和准备练习。
– The participants introduce themselves to the group (age, profession, type of household, hobbies).
– 参与者向小组介绍自己(年龄,职业,户口类型,兴趣)
– Created (creative) word and exercises
– 有创意的话和练习
PHASE I: EXPLORING THE FACIAL CARE CATEGORY
第一阶段:探讨面部护理领域
We′re going to chat about facial care products. When you think about skin care products for your face what words, ideas, impressions, feelings come to mind?
我们准备聊下面部护理产品。当您思考面部护理产品的时候,您脑中出现的词、想法、印象和感受是什么?
It′s used for..., It′s good for..., when I use facial care products, I feel...
What I particularly like about these products is... And particularly not...
它是用来做。。。它对。。。有帮助。当我使用面部护理产品时,我感觉。。。
我特别喜欢这些面部护理产品的。。。最不喜欢。。。
• Felt, experienced, reasons and turn-offs for using facial care products
使用面部护理产品的感受、经历、原因,不使用面部护理产品的原因
• What facial care products evoke as sensations, feelings, impressions..., atmosphere, place, time, etc.
• 使用面部护理产品带来的感觉、感受、印象;环境,位置,时间等。
• If we had to make a poster to represent the facial care product category, what would it include?
• 如果要制作一张海报来展示面部护理产品的范畴,那么会包括哪些?
• Everything you associate positively
• 与您有关的正面的
• Everything you associate negatively: tell us all about your fears, possible anxiety...
• 与您有关的负面的:告诉我们您的担忧,可能的焦虑
• If it was a point in time, what kind of a time was it (nice, nasty, necessary, constructive, essential, etc.)?
• 如果是关乎时间,您会如何描述时间?(很好,糟糕,必须,有助的,必不可少)
• Ask again about all constraints linked to the use of facial care products.
• 再次询问使用面部护理产品的限制因素。
• And for you, is using facial care products a pleasure/an obligation/a necessity/a way of getting ahead of the game...
• 对您来说,使用面部护理产品是您喜欢做的,是义务,还是必须的,或者走在时尚潮流的一种方式?
• Every reason for using facial care products… (prime reasons, secondary, rational, emotional, etc.)
• 使用面部护理产品的任何原因(主要原因,次要原因,理智上的,情感上的,等等)
• What you are looking for …. what is important for you…
• 您期待什么?对您来说什么是重要的?
• What do you particularly like about the products you use? What do you like less? Why?
• 您所使用的产品特别喜欢它们的地方是什么?不那么喜欢的是什么?为什么?
• With these products, you skin is more.... less.....
• 用了这些产品后,您的皮肤更。。。还是没那么。。。
• When do you use/not use facial care?
• 什么时候您会用(/不用)面部护理产品?
• What triggers/has triggered the use or non use of these products?
• 是什么原因使您用(/不用)这些产品?
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