BOBO—ART画册规划
BOBO—ART Album Layout
素材排序按原画册,调整排版时请注意
Materials should be sorted according to the original pictures, please pay attention when adjusting the layout.
板块Sections 标题
Headlines 内容
Details 备注
Remakes
封面
Cover BOBO—ART
Poecela bobo陶瓷薄板
BOBO—ART
Poecela bobo ceramic slice
扉页
Title page BOBO,在自由中追逐自由
BOBO, pursuit of freedom in a free space
BOBO是指有现代浪漫主义的小资,同时也是社会上极高层次的知识分子。这是一群利用知识、科技创造价值,实现自我的人们,他们利用科学创新去推动现代工商业的高效环保,以及高速发展。他们有着独特的精神象徵:不屈不挠,打破传统,极高的社会责任感,追求生活品质与品味……
BOBO refers to the modern romantic petty bourgeoisie, but also the upper class intellectuals in society. This is a group of people who take advantage of knowledge, science and technology to create value and achieve self-worth, who use scientific innovation to promote the high-efficient pro-environment of modern business, as well as high-speed development. They have a unique spiritual symbol: perseverance, breaking with tradition and a high sense of social responsibility, and the pursuit of quality of life and taste…
BOBO们视自己的工作为一种精神创造,具有专业态度与独到品位。他们是现代人的骄子,格调生活的象征,永远在自由中追逐自由,实现心灵满足。
BOBOs regard their work as a kind of spiritual creation, with the professional attitude and unique taste. They are the pride of modern people, a symbol of stylistic life, always in pursuit of freedom in a free space and to achieve spiritual satisfactions. 本部分文案主要是将BOBO的人群特点,用概念化的方式表达出来,以阶层特色和吸引力来达成消费者的认可与关注。
This section mainly shows the characteristics of BOBOs in the way of conceptualization, and achieve recognition and attention of consumers with the class features and attractions.
P3—4 艺术,BOBO的气质根源
Art,the temperament origin of BOBO BOBO族注重生活质量,追求有个性的品质生活。他们事业上颇有成就,但对他们来说,生命不只是工作。他们的兴趣广泛,对于一切美的事物都有偏好,中西古今艺术、建筑美学、环境保护、家具装潢、设计潮流……这都是他们比别人更有气质的原因。
BOBOs emphasize the quality of life, and pursue the quality life with individual character. They are successful in their careers, but for them, life is not just working. They have a wide range of interests and a preference for all that beauty such as Chinese and Western ancient and modern art, architecture aesthetics, environmental protection, furniture decoration, design trends. This is why they have much more good manners than others.
BOBO有着过人的知识,强烈的求知欲,卓越的鉴赏能力。他们绝对有可能在某一天,为了自己的热爱,不惜抛弃所拥有的,去追寻自己的梦。“BOBO—ART”以创新的科技工艺、深厚的人文底蕴,将艺术带入空间,贴身圆您家居之梦。
BOBOs have extraordinary knowledge, thirst for knowledge and have excellent percipient. They may abandon their possessions without hesitation definitely and pursue their own dreams for their favorites some day. "BOBO-ART" brings the art into your space, with innovative technology processes and profound cultural heritage, makes your dream home close to you.
本部分文案主要是将BOBO族、艺术精神与我们品牌之间进行串联,从而带出我们品牌的主张及之后的产品体系。
This section mainly builds the connections among BOBOs, art spirit and our brand, and brings out our brand’s proposition and the following product system.
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