摘要:活动经营
活动经营是指组织者以其主办的上海世博会相关活动为资源,进行市场开发并获取收入的商业化运作。活动经营是商业化运作中与其他各部分都有着密切关联的一项工作,而且该项工作将贯穿于上海世博会筹备和举办的全过程。一方面,活动经营不仅是推广上海世博会理念及形象的重要手段,也是社会各界参与世博、关注世博的重要机会。活动在规模和内容上的多样性,能够在上海世博会赞助计划之外为各种规模和类型的企业广泛参与世博会提供平台。另一方面,活动经营的收入也有利于组织者弥补一部分用于举办活动的投入。
Event Management
Event management is the commercial operation in which the Organizer uses activities related to Expo 2010 as resources to carry out market development and gain profit from it. Event management is closely related to all other aspects of the commercial operation and will be carried through the planning and implementation of Expo 2010. On the one hand, event management is not only an important means to promote the concept and image of Expo 2010, but also an important opportunity for the whole society to participate in and pay close attention to the Expo. The range and variety of the events, both in scale and content, will provide a platform for enterprises of various scale and type to participate in the Expo apart from the Expo 2010 sponsorship. On the other hand, the profits gained from the event management is helpful for the Organizer to compensate for the fund invested in the events.